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Basic Travel Motivation

It is a Latin word ‘mover’, which means to create enthusiasm to attain some goals and according to Lilies, motivation can be defined as a “stimulation of any emotion or desire operating upon one’s will and promoting or driving to actions.” motivation is based upon biological needs and these are acquired through the past experiences. Two types of motivation are:

Positive motivation or incentive motivation
Negative motivation

Positive motivation is always based on reward. According to Flippo positive is a “process of attempting to influence others to do your will through possibility of reward.” Negative motivation or fear motivation causes the employees to act in a certain way. Negative motivation may lead to distress, unfavorable attitude towards job etc.

Motivation is a very important deciding factor in travel industry. There are several pushing factors and several pulling factors for travel. In a wider perspective travelers are rarely free to make their own choices. Some of the famous researchers give explanation to why people take up travel. According to McIntosh; basic travel motivation can be divided into four:

Physical motivators
Cultural motivators
Interpersonal motivation
Status and prestige motivation

According to Mr.Dann “Travel is a response to what is lacking yet desired” and some of the factors affecting travel motivation are divided into 4 categories. They are:

Personal influences
Family influences
Tourism and work relationship
Social and income issue

Personal and family issues like life cycles, gender, age etc are important deciding factors in tourism participation. Work also provides a means for tourism. Parker in the year 1993 has stated that “tourism and work are the competitors of our time” under the social and income issue we divide the large number of income groups into small categories. UK population senses has classified the occupational group into 5 categories:

Professional occupation
Intermediate occupation
Skilled occupation
Partially skilled occupation
Unskilled occupation.

All these determine a person’s interest in tourism as a leisure time activity. Sometimes an individual may find his work interesting and at the same time he may find it hard also. Ultimately we say that different types of work produce different levels of satisfaction that influences needs or wants for leisure activities.